A Brief History of Skippy® Peanut Butter

1914 – Several dozen commercial brands of peanut butter on the market.

1923 – Joseph Rosefield perfects a process to prevent oil separation in peanut butter.

1933-1944 – Rosefield Packing Company obtains trademark registration for Skippy peanut butter in all 48 states and Hawaii.

1935 – Wide mouth jar first used for Skippy peanut butter.

1940 – Production of Skippy peanut butter begins in Minneapolis, MN.

1945 – Production of Skippy peanut butter begins in Portsmouth, VA.

1946 – Patent issued to Rosefield Packing Company for making peanut butter.

1948 – Rosefield obtains a U.S. trademark registration for Skippy peanut butter.

1955 – The Best Foods, Inc. (predecessor company of Bestfoods) acquires Rosefield Packing Co.

1956 – Production of Skippy peanut butter begins at Bestfoods plant in Dallas, TX.

1960 – Skippy peanut butter sponsors “Dennis the Menace” television show.

1963 – Norman Rockwell creates illustrations for Skippy peanut butter.

1977 – June 20, 1977 – Production of Skippy peanut butter begins at Little Rock, AR, plant.

1994 – Skippy Reduced Fat Creamy and Super Chunk peanut butter spread introduced. During the same year Olympic Champion speed skater Bonnie Blair is featured in a Skippy peanut butter T.V. commercial and various other marketing and public relations activities.

1996 – Skippy brand relaunches a more “peanutty” flavored peanut butter.

1998 – Skippy relaunches an easier-to-spread Reduced Fat peanut butter spread. Derek Jeter named spokesperson for Skippy peanut butter.

2004 – Introducing Skippy Snack Bars. Layers of peanut butter and granola combined with other delicious ingredients such as fudge, marshmallow and strawberry.

In early 2000s, Skippy has extended its brand by introducing Skippy Squeez’ It peanut butter tubes and Skippy Snack Bars.

Skippy comes in many different size containers, including a large 4 lb jar, known as the “Family Jar”. In late 2008, Skippy reduced their standard jar size from 18 oz to 16.3 oz by creating a large hemispherical “dimple” in the bottom of the jar while retaining the same height and diameter of the jar.