The History of Jif

In 1958, original Creamy Jif peanut butter was introduced, and quickly became one of the country’s most preferred peanut spreads. Moms recognized Jif’s superior fresh-roasted taste and made Jif a delicious addition to recipes for every meal.

Jif has introduced several new varieties over the years. In 1974, Extra Crunchy Jif made its debut and proved to be a success with parents and children alike. In 1991, we introduced Simply Jif, our peanut butter with low-sodium and less sugar than regular Jif. And in 1995, we responded to a demand for a reduced fat product with the launch of Reduced Fat Jif.

Since 1981, Jif has been the No. 1 peanut butter that choosy mothers choose for their families. The Jif logo, with its recognizable red, blue & green stripes, has come to symbolize quality and fresh-roasted peanut taste. Moms feel good serving Jif to their kids because Jif means home, family, simplicity and goodness.

The Jif brand is owned by the J.M. Smucker Company. The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.